In the aftermath of my financial panic something kicked in. Realisation that I'm not cut out for the business world. I know nothing about marketing and advertising. I'm fickle, don't have a plan or stategy for selling. So it's sunk.
I gave it three years, reflecting on it - towards the end of the first year I made a big mistake, I was selling well and was very busy, I had my eye on a competitor and when I think about it I was 3 months ahead in my products. (Sold body jewellery via ebay and QXL) I had the chance to take it up a notch and extend the range, decided not to because of my knowledge in the area and guess what - the competitor did exactly that 2 months later. That was the beginning of my problems. Can see it clearly now.
So I changed my product lines , continued with jewellery, but became more mainstream, earrings, necklaces etc, even making some. All was well for a while. Then it seems the goal posts moved on ebay with less visibility and fee increases, I was just falling into financial difficulties and things were touching desperate, I think that reflected in my approach to selling.
I called it a day in late October 2006. Took a month off, and then completely changed my market to music and media. Christmas was good, had dreams (always been dreams) of a market stall, but my April I was struggling again. Hundreds of competitors, and a fading product.
Here I am late June, admitted I can't do this. Too risky. I'd rather work as a kitchen porter with a steady wage than continue this risky business, never knowing how much I'm going to earn each month. Literally living off tax credits during the bad times. I want more security than that.
I got myself a nice housekeeping job yesterday, 4 days a week with a decent wage so I can get back to a level playing field. I will continue selling in the background, but I'm pleased I have done this.
I have the utmost admiration for true business orientated people, I honestly don't think it's something I can learn, because I certainly wasn't born with business acumen.
I won't be applying for the Apprentice any time soon.
Showing posts with label business acumen. Show all posts
Showing posts with label business acumen. Show all posts
Thursday, 21 June 2007
No Businesswoman - sorry Mr Sugar
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Syd
at
Thursday, June 21, 2007
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Labels: business acumen, ebay bubble burst, ebay sales died, financial trouble, self-employed
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